Ready for some serious straight hair? We’ve got you covered.

Meet Aveda’s newest member of the Smooth Infusion line: Naturally Straight.


Whether you’ve got relaxed waves, dense curls or tight coils, Naturally Straight progressively straightens textured hair with every use.

Application is similar to that of the Style Prep Smoother. Start by applying product to towel-dried hair, working through from mid-shaft through the ends followed by blow-drying.

Naturally Straight is designed to work in conjunction with heat, plus it also doubles as a heat protectant.

If you’re a straight hair diehard and ready for a safer hair-care regimen, Artistic Director for Textured hair, Tippi Shorter loves the product for those transitioning from chemical relaxers.

After 5 consecutive uses, the product begins to last between shampoos, plus over time it will progressively reduce blow-dry time.